BOUNDIFIC / CONVERSATION-BASED PRICING
You only pay for conversations.
Not dials. Not hours. Not emails. Not retainers.
Every billed conversation is with a real decision-maker at a company that fits your ideal customer profile.
THE BOUNDIFIC DIFFERENCE
The conversation is the product.
100
DIALS
→
12
CONVERSATIONS
→
3
OPPORTUNITIES
→
1
MEETING
You pay here
A definition you can audit.
Traditional outbound agencies charge for activity. We don’t. Every conversation represents a real interaction with a decision-maker who matches your ideal customer profile—meaningful dialogue, not busy work.
WHAT COUNTS AS A CONVERSATION
A real decision-maker or relevant buying contact is reached; they hear the context of your solution; meaningful two-way dialogue is created; we ask for the meeting; and the conversation is documented and delivered back to your team.
If any of those don’t happen, it doesn’t count.
WHAT DOESN’T COUNT
Voicemails; gatekeepers; wrong contacts; hang-ups before hearing your value proposition; bad data; or conversations that don’t meet the agreed qualification standards.
Same market. Different incentives.
Traditional agencies
Monthly retainers; billing for activity; every dial counted; every hour counted; generic reporting; incentives that aren’t aligned.
Boundific
Pay only for conversations; transparent call recordings; every conversation documented; market insights included; referrals included; meetings included; incentives fully aligned.
The operating system behind every conversation.
Plan the market
Discovery and ICP alignment; list building; contact research; messaging development; script approval.
Run the conversations
Cold calling; objection handling; qualification; meeting booking; referrals; market intelligence.
Keep the learning
Call recordings; CRM notes; weekly reporting; continuous optimization.
CONVERSATION-BASED PRICING
Every company is different. The model is simple.
Pricing depends on monthly conversation volume, target market complexity, buyer seniority, geographic coverage, and ICP difficulty. Every engagement is custom built around your business.
Price the conversation model
$100 per decision-maker conversation, benchmarked against $500 per BANT lead.
At 100 conversations per month, your Boundific investment is equivalent to about 20.0 BANT leads at the benchmark rate, with $40,000 in cost savings vs. BANT leads.
Questions worth asking.
Do I pay if someone doesn’t book a meeting?
No. Meetings are only one possible outcome. A valuable conversation can also produce referrals, market insight, competitive intelligence, and future opportunities.
Can I review every conversation?
Absolutely. Every conversation is recorded and available for review. Transparency is part of the model.
What if I disagree with a conversation being counted?
We’ll review it together. If it doesn’t meet our agreed definition, we’ll make it right. The goal is long-term trust—not maximizing conversation counts.
Is there a contract?
No long-term contracts. Stay because the conversations create value—not because you’re locked in.
How many conversations should I purchase?
That depends on your market and growth goals. We’ll recommend a monthly conversation target during your discovery call.
Ready to start real conversations?
Stop paying for activity. Start paying for outcomes.